Businesses today are looking for every edge they can get. Retaining customers is easier and more cost-effective than securing new customers, meaning businesses need to continuously find new ways to strengthen these relationships. More and more companies are adopting modern and cost-effective technologies such as Voice over Internet Protocol (VoIP) or cloud-based business phone systems to enhance the customer experience. Now, businesses are taking it one step further and augmenting the customer experience even more. This is done by connecting their customer relationship management (CRM) system into their cloud-based business phone system.

First, a little about CRMs. A CRM allows you to better manage your business. You can keep a close eye on leads, sales, customer relationships and more. Provide your marketing and sales teams the ability to see key data and analytics from wherever employees are located, since CRMs are also in the cloud and do not require any complex hardware or software.

CRMs are vital tools for businesses to track interactions with prospects and customers alike. CRM integrations allow a third-party, cloud-based business phone provider—like VoxSun—to connect a businesses’ CRM system with its business phone system. For instance, VoxSun can integrate with Zoho and HubSpot.
Perhaps you are wondering how exactly your business will benefit. Here is a list of the top six ways your business can benefit from integrating your CRM platform into your VoIP business phone system.

1. Single-click dialing
Help make your team’s sales efforts as easy as possible. Say goodbye to misdials and manually dialing numbers by making calls with the simple click of a button. Click the call icon and start your call.

2. Real-time calling data
Every interaction with a prospect or customer can reveal valuable insights, such as what the customer is looking for and other information that, ultimately, could close a deal. Streamline the process by allowing your sales or customer service teams to enter notes and information directly into the CRM in real-time. Beyond this, by integrating your CRM and cloud-based business phone system, it will automatically capture information such as the number from which the call was made and the time of day the call was made or received.

3. Callback reminders
Between your team having to monitor deals, handle tasks and return calls, it can be hard to keep track of all the callbacks that need to be made. Make forgotten callbacks a thing of the past. Using the callback reminder, you can set reminders for upcoming calls and receive notifications for missed callbacks.

4. Save time with automatic call logging
Automatic call logging makes manual data entry a thing of the past. Use the call pop-up window to add notes, create follow-up tasks or assign the contact you spoke with to someone else.

5. Call analytics
Use call analytics to measure your sales team’s performance and as a motivator to help improve. Built-in charts and reports allows you to visualize your call data and help you figure out how to provide a better customer experience.

6. Increased efficiency
Last but certainly not least, is the CRM integration’s ability to increase efficiency and productivity. Eliminate much of your team’s grunt work, such as looking up and entering in customer information. This kind of work slows down your customer service and sales teams, leaves room for error and erodes the overall customer experience.

Your business depends on your customers and prospects. By using a CRM integration with your VoIP business phone system, you can automate the process of linking call records with customer information. No longer will you have to worry about misplacing important customer details and information.
By providing your team with state-of-the-art technology, your business can provide a better, quicker, and more personalized customer experience.
Are you ready to learn more about how a CRM integration can improve your business? Please click here to get a free analysis: