It would be hard to overstate the importance of good business communications and the impact it can have on the overall success for a company, whether it be a small startup business, or a giant conglomerate with global reach. In fact, it may be even more important that a good system of communications exists in a large company, simply because there are so many more employees involved, that the difficulty of keeping everyone involved and sharing information becomes a much larger task.
By creating a culture in your company which promotes effective and meaningful communication, a very positive atmosphere will become the norm, and any internal issues can be addressed much more promptly, so that the real focus for employees becomes on external customers and growing the business.
Building teams
Building teams within your company is essential for accomplishing business objectives in the most efficient manner possible. Starting with a leader who has the ability to communicate effectively with all team members, every employee can have a good understanding of his or her role in the company’s business plan, and what expectations are for employee involvement and achievement. The leader’s communication skills are crucial for motivating individuals to perform up to their capabilities, for helping to avoid misunderstandings and conflict, and for encouraging team members to communicate effectively among themselves.
Enhanced business processes
Other than perhaps for some very small businesses, most companies are comprised of numerous departments internally, which support company objectives according to their own functions. When these departments are working in unison and communicating effectively, their contributions can have much greater impact on the company’s bottom line, than if they were all operating as standalone departments, concerned only with meeting their own targets.
Better customer service
When company employees communicate promptly and effectively with customers, much better business relationships are built, and long-term customer loyalty is encouraged. A great system of telephony from your phone provider is a big assist in communications, and the best customer service is provided via employees with good communication skills, so the wants and needs of customers are more easily discovered and acted upon. If there are deficiencies in products, services, or customer interaction, these can be identified and modified where appropriate.
Better feedback
Sales figures are almost always improved through feedback received from customers, since this feedback is largely about how a company can be doing things better to satisfy customer needs, and how to make their products and services stand out from those of competitors. This crucial feedback can only be obtained through effective communications with customers, and by soliciting their opinions, complaints, and suggestions.
There is no doubt that tremendous potential for success exists, when a company can establish an environment where excellent communications are in place from top management on down to individual employees, and when those same excellent communication skills are used between company employees and external customers.
