Good communication skills are absolutely essential in business, because it’s always necessary for a clear exchange of information between employees and groups of employees, so that all can be working in unison toward common company goals and objectives. This is true whether communication occurs in meetings, via a conferencing system, or in ‘town meeting’ types of gatherings between officials and employees.
On the flip side of that coin, a lack of good communication internally, or with business associates and customers can easily lead to misunderstandings, misinterpretations, and in worst-case scenarios, possibly even business disaster. That’s why, despite all the technological devices and tools available today, one of the very most useful and beneficial business tools is still good communication. Here are some ways you can communicate more effectively with groups of people to be sure that your message is being received, and that they understand the company mission.
Knowing what to say
Before you even attempt to communicate with others, you should have a clear understanding of what you need to say to them and why. It’s always a good idea to take into account the makeup of your intended audience, so that your message can be tailored to their specific range of ages, genders, and any other factors influencing their perspective. Have a clear idea of what you hope to achieve by your communication.
Your delivery
Sometimes the way you say something can be more important than the message itself, so you should always be aware of how you want to deliver your message. For starters, making eye contact with people in the audience will help to establish a connection, and will convey the notion that you aren’t just speaking at them. Do whatever it takes to overcome any discomfort you may have at public speaking, so that you appear comfortable being with your audience, rather than being nervous or uncomfortable.
Don’t overlook the value of listening
Always keep in mind that communication does not consist of a monologue – it’s a two-way exchange of ideas and thoughts. The feedback you might gain from your audience can be priceless, so give them every opportunity to voice their opinions. You will come to a much greater understanding of their perspective when you have heard their side of the issue after presenting your own.
Strive for agreement
After you’ve communicated the message to the best of your ability, and you have provided your audience ample opportunity to voice any concerns they may have, it’s time to evaluate whether or not you’ve achieved the purpose of your talk. If your message was primarily instructive in nature, ask your audience if they’ve understood your presentation. If your purpose was to solicit their feedback on a specific issue, do you have a better understanding of their collective opinion now? In any case, make sure that the point of your communication has been received by your audience, so that the greatest benefit may be achieved by your presentation.
